SERVIS TYRES LAUNCHES ITS NEW AD CAMPAIGN

Sunday, May 01, 2016



[Karachi: 27th April, 2016]: Servis Tyres, the market leaders in motorcycle tyres in Pakistan, has recently launched its new campaign with a star studded commercial.




Servis Tyres left a trail of success with its previous TVC starring Shaan and took the challenge of penetrating in the market with effective advertising. The past TVC gave a massive uplift to the brand setting the bar high for any new communication to follow. 



The concept of the new TVC of Servis tyres is inspired by the youth of today who are passionate about living life to its fullest. A life which is cultivated with friendship, love and adrenaline rush. They are the ones who experience life.  Depicting this youth, the idea is a song showing young bikers as they live a side of life that everyone would always wish for.


‘Chalti Rahay Zindagi’ showcases three friends as they set on a dream road trip.  What makes it even better is the stardom seen in this commercial. Superstars like Shaan Shahid, Hamza Ali Abbasi and Danish Taimoor have changed the face of the TVC with their very cool biker getup as they ride across different terrains on heavy bikes. Keeping the TVC very relatable to the audience, we see the group of friends in different locations while experiencing all the excitement that life has to offer.


While the encapsulating words draw the attention, the composition takes the listener to another world.  With the background score sung by Ali Zafar, his vocals have surely done justice to the complete look & feel of the TVC.


By all means, this TVC will surely grip the viewers’ attention and will remain a highlight for many years to come.


About Servis Tyres:

Servis Tyres is a premium name in Tyres and Tubes. The brand continues to innovate new tyre designs on regular basis. With a diverse portfolio of products, the company caters to all customers segments, be it an OEM, replacement market or an export customer. 







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18 comments

  1. I was seeing all the hype of these ads everywhere on social media but wasn't sure about the story behind. Is that the same service that is a shoes brand too? Anyway, the ads as usual are hilarious,(never been a fan of Pakistani ads)and the jokers sitting on top of these bikes even more so. If you look closely, the girls sitting behind look even more ridiculous.Guess, they've spent a lot on the ads alone, considering Shaan is there too, who never seems to grow old.

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    1. Well, I quite like the new ad, it is interesting, yes a bit over the top but still it is nice. Thanks for sharing your thoughts. :)

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  2. Loved the new TVC by service tyres. Thanks for sharing :)

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    1. Ah yes, I do like the ad too especially the song. Thanks for stopping by lovely. :)

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  3. Lovely post dear! Happy Monday! xoxo

    Vildana from Living Like V & Stalia Is BAE

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  4. What an odd ad campaign but I'm laughing way too much! Love your post <3

    xx Bash |   go say   H E Y   B A S H

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  5. I used to have to study adverts and films at school so this was a really interesting read!

    Musings & More

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    1. Nope, I've not been into adverts and films much, I'm glad you found it interesting. Thanks for stopping by. :)

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  6. That is a very macho advert and filled with beautiful looking people. It's definitely a very different direction from the adverts that I watched here or back in Malaysia.

    Shireen | Reflection of Sanity

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    1. Well, I am glad you got to see something different here and yes it is indeed macho. Thanks for stopping by. :)

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  7. That one has a lot of testosterone. I don't like women pictured in the back seat all the time, I prefer to ride a bike myself.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

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    1. Lol, having the bike all to ourselves sounds like a good idea! Thanks for stopping by. :)

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